Pom d'Azur
Who are we?
Discover Pom d'Azur 'Cannes', our French sister site of SohoPoms 'London'!
We are delighted to offer you an even more accessible and detailed selection of our magnificent collections of dog carriers and other luxury accessories.
Explore the best in comfort and style!
The Beginnings
The story of Soho Poms began in London, like so many businesses, with a love of animals. In 2018, Soho Poms began with a passion for the beautiful Pomeranian breed, or more precisely, Nathalie Knauf’s overwhelming love for these wonderful little dogs.
After becoming the proud owner of 11 adorable Pomeranian puppies, Nathalie began sharing the joyful moments of their daily lives through a charming little Instagram page called Pom Patrol.
As the popularity of these adorable furballs grew and every daily walk was greeted with smiles and warm hellos around Soho, we decided to capture that love and create a boutique that would offer the best of what the UK has to offer in dog clothing, cosmetics, accessories and toys.
The Poms family loves to travel regularly to the South of France, to Cannes. Their magnificent second home allows them to enjoy unparalleled freedom to explore the charming countryside and marvel at the breathtaking landscapes of the Côte d'Azur. What a joy to frolic in such an enchanting setting!
And as they say, the rest is history... and Pom d'Azur was happily born!
Discover the Pom d'Azur family
A little ball of cream-sand fur, Emily is 6 pounds of pure love. She's never met a knee she didn't love...for hours! For little Emily, stairs are a challenge. Oh my!
The tallest member of the team, Spy loves to go on patrol. Like his sister Jane, Spy is a classic orange Pom and very handsome. One of the Hemsworth brothers would probably play him in a movie
Team boy Winston is a gorgeous red-sable Pomeranian full of energy. Among a wave of adorable Pom faces, Winston may be the cutest. ADORABLE, honey!
Paula, waiting for her breakfast, is quite a spectacle. Some of her pirouettes are worthy of the Olympic Games. This chocolate charmer has a sweet character and is inseparable from her sister Hanna
Like her sister Paula, Hanna is a cute little bundle of brown silk. Very laid back, Hanna is the cool girl in class. It must be because of all the yoga she does. She is never far from her sister.
Unlike her siblings, Spy and Jane, Polly is more of an indoor girl. A snow-white princess who is happiest on a silk cushion. Don't hate her because she's beautiful.
As two new recruits to the Soho Poms gang, Charlie and Lottie are just starting to earn their stripes and fit in with the group, but aren't they too cute!!
Echo, a beautiful chocolate and white Pomeranian, joined the Soho Poms family in January 2024 after being rescued. Shy but enthusiastic, she loves training and treats, quickly earning her Intermediate Tricks title.
Little Mercury may be the size of a large hamster, but she has the heart of a lion. This orange dynamo is fearless and has an ongoing feud with Jane. If Napoleon were a Pomeranian, he would be Mercury
A wild beauty in deep black, Mini always draws a crowd into the café. With her sumptuous coat, Mini is extremely photogenic and a magnet for tourists in Covent Garden
Meet our Adorable Jane